Fashion and beauty bloggers and YouTube stars thronged the venue recently for the launch of L’Oréal Paris’ new Colorista range. Titled ‘Do It Your Way’, the event had various production elements to encourage creativity – customisable gifts, a live graffiti wall guests were encouraged to interact with and, of course, hair colouring stations to try out the product there and then. There was live music from Louisa Johnson (who was announced at the event as the face of the brand) and a big buzz around the night with both #colorista and #doityourway trending on social channels. The event was produced by Inca Productions.

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