A star-studded launch party at VU launched the partnership between New Balance and the Virgin Money London Marathon recently. The relationship between the two organisations dates back almost 40 years, and a less-than-26.2-mile journey was created through our archways to tell their story culminating in an exclusive look at New Balance’s new performance products. Radio 1 DJ Adele Roberts was on the decks as well as an appearance from chart-topper Raye to entertain the well-trainered crowd as they supped their specialty cocktails provided by the VU bar. See more of the event below.

New Balance Virgin London Marathon Launch party (Raye)

New Balance Virgin London Marathon Launch party

Radio 1 DJ, Adele Roberts - New Balance Virgin London Marathon Launch party

New Balance Virgin London Marathon Launch party 1

New Balance Virgin Llondon Marathon launch event - shoe lace art instillation