It will be the first ever dedicated space to showcase the new England kit, between it’s grand reveal during the England vs Slovakia game on Saturday and it hitting the shops on April 1. In addition, a range of premium products will be on sale.

Drawing inspiration from the tailoring concept applied to the new England kit, visitors will be taken on a live experiential journey through the development process and inspiration behind the kit. Taking cues and inspiration from the intrinsic link between English football and culture, tailoring and fashion.

Tailor Charlie Allen, an instrumental part of the kit’s design and tailoring process, will be running live workshops in the store, providing consumers with an understanding of the craft and detail that goes into a tailored garment.